Million Dollar Agent

The Four Corners Episode on The Real Estate Industry

John McGrath, Tom Panos & Troy Malcolm

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We discuss underquoting, secret commissions and referral fees, the phrase "Quote it low and watch them go!" and ethics in the real estate industry.

(00:02:31) - Summary of speakers for AREC: 25th Anniversary

(00:07:56) - The Four Corners Episode: Price Guides and "The Impact of Underquoting in the Real Estate Industry"

(00:16:48) - The importance of honesty in real estate

(00:19:49) - Strategies for accurately setting price guides in a low-absorption market

(00:21:43) - Misleading conduct

(00:26:00) - Product knowledge

(00:29:03) - Transparency with rebates

(00:32:18) - US congress rips into the CEO of TikTok